Implementation Marketing Strategy for Business Start-up: Applications Home Care “4 Care”

Rachmawati Putri Utami, Tantri Yanuar Rahmat Syah, Semerdanta Pusaka, Dadan Ramdhani


Marketing strategy is an effort to develop market product, both of goods and services using a powerful and specific plan also strategy to determine the sales proportion becomes higher. Here, the marketing strategy has an important role in company due to economic value. The purpose of marketing to create a marketing strategy using digital marketing with increasing unique users and applications features to get a revenue according to the marketing targets. One of the marketing strategies is carried out by PT. Rembaka Catur Sekawan on Four Care Application service in the advertising strategy through the social media. Social media was chosen due to most a people use their daily activities for various purposes. In addition, social media was chosen as a advertising platform because it has a wide reach in marketing.


Marketing Strategy, Startup Business

Full Text:



. Frida, D., Syah, T. Y. R., and Negoro, D. A. (2019). The influential factors of packaging, price sensitivity and brand image on washing detergent b29 softener pink consumer buying behavior in Jakarta and Tangerang, Indonesia. International Journal of Economics, Commerci and Management, 7 (4), 222–236.

. Galen Growth Asia.(2017). Asia Growth Healthtech. China: Galen Growth Asia Publications

. Kotler, PT. & Keller, KL.(2012). Marketing Management. USA: Mc Graw Hill

. Kotler, Philip & amp; Gerry Armstrong, (2017): Principle Of Marketing, 15th edition. New Jersey: Pearson Pretice Hall.

. Kotler, Philip,, Kertajaya, Hermawan, Huan Hooi Den, dan Liu Sandra.(2003). Rethinking Marketing Sustainable Marketing Enterprise di Asia. Dialih bahasakan oleh Marcus P. Widodo dari buku Rethingking Marketing Interpris in Asia. Cetakan I. Pearson Education, Asia, Jakarta: PT. Prenhallindo.

. MarkPlus, Inc (2014), Customer path.US: MarkPlus Insight

. Marsuki Riskung Karim, Syah Tantri Yanuar Rahmat, Indradewa Rhian, Pusaka Semerdanta (2019). Implementation Marketing Mix Strategy in the New Frozen Food Business: Nugget Duck-Duckan. Vol 3, No 3

. Sayekti, W., Syah, T. Y. R., and Negoro, D. A. (2019). The Effect of Brand Communication, Brand Image and Brand Trust on Brand Loyalty in Proris Products in Tangerang Indonesia. International Journal of Economics, Commerce and Management, 7 (4), 64–76.

. Uber. (2017) The Intentional Network Effects of Uber:California.

. Yuliantoro, R., Syah, T. Y. R., Pusaka Semerdanta., HS Darmansyah. 2019. Implementation of Marketing Mix Strategy For Start up Business : Fruit Combining. RJOAS, 3(87), March 2019. Russian Journal of Agricultural and Socio-Economic Sciences



  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Supported by :

Indexed by :